Retailers need to rapidly distinguish customer behaviour myths from the new realities, and adapt their strategies to meet changing consumer needs and add value.

In 2020, we can see the massive impact that digital marketing has had over the last decade. Looking at advertising alone, predictions show how the duopoly of Facebook and Google dominate paid media investments online, although offline media buys remain important for...

Life as we know it has changed; new disruptive technology has been put in front of consumers and clients,changing the way we interact with the world, in everything from hard assets, to financial and personal life; down to events and experiences.