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Beyond The Bot – Conversational AI Trends & Best Practice
Beyond The Bot – Conversational AI Trends & Best Practice This document delves into the evolving role of conversational AI in transforming how businesses interact with their customers. Moving beyond basic chatbot functionality, it highlights how AI-powered...
Era of Brand
Era of Brand South Africa is entering an Era of Brand where consumer behaviors are increasingly shaped by values rather than loyalty. Modern consumers prioritize quality and affordability, leading many to shift between brands. Younger, tech-savvy shoppers, in...
The Retail Media Revolution
The Retail Media Revolution Retail Media Networks (RMNs) are reshaping how brands connect with consumers, offering unparalleled opportunities for growth, personalization, and innovation. This document delves into the transformative potential of RMNs, highlighting key...