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Content marketing is an essential step in reaching your target audience and growing your business. Simply put; content marketing is the creation and distribution of valuable content to attract and retain a desired audience.
In 2022 your focus should be geared towards creating relevant, compelling content to help your brand stand out against industry marketing clutter and create lasting relationships with customers.
Joe Pulizzi outlines 6 key ideas in his book Epic Content Marketing, on how to implement a content marketing strategy to deliver on acquiring and retaining customers for the long term.
The Generation that has never been offline... Born between 1996 and 2011, Gen Z have amassed enormous spend power in recent years; yet is one of the most challenging generational cohorts to reach. Known as digital natives, Gen Zers are more progressive and...
Today, the consumer path to purchase is as complex as ever. Shifting consumer attitudes and multiple connected devices create a chaotic reality. Having a digital platform is essential to ensure your brand is considered in the path to purchase and critical to winning...