Epic Content Marketing

Content marketing is an essential step in reaching your target audience and growing your business. Simply put; content marketing is the creation and distribution of valuable content to attract and retain a desired audience.
In 2022 your focus should be geared towards creating relevant, compelling content to help your brand stand out against industry marketing clutter.

Joe Pulizzi outlines 6 key ideas in his book Epic Content Marketing, on how to implement a content marketing strategy to deliver on acquiring and retaining customers for the long term.