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“Research is formalized curiosity. It is poking and prying with a purpose.” Zora Neale Hurston

Starting A Movement For Social Change

Starting A Movement For Social Change

‘A social movement is a conscious, collective, organized attempt to bring about or resist large-scale change in the social order by non-institutionalized means.’ - Wilson's (1971: 8)   We took a look at what factors contribute to the creation of a successful movement...

Driving Content & Engagement in the Beauty Category

Driving Content & Engagement in the Beauty Category

Growth in the beauty sector is said to be down to the ‘selfie’ generation, with today’s consumers increasingly looking to visual social media platforms like YouTube and Instagram for beauty inspiration.   Unsurprisingly, beauty brands are turning away from traditional...