by pm-admin | Dec 8, 2021 | Uncategorized
In 2020, we can see the massive impact that digital marketing has had over the last decade. Looking at advertising alone, predictions show how the duopoly of Facebook and Google dominate paid media investments online, although offline media buys remain important for...
by pm-admin | Dec 8, 2021 | Uncategorized
“Attendee engagement is the most critical component of every event—live or virtual,” says Adam Sloyer, CEO of Sequence Events, NY Life as we know it has changed; new disruptive technology has been put in front of consumers and clients,changing the way we...
by pm-admin | Dec 8, 2021 | Uncategorized
Millennials were born between the early 1980s and the 2000s, and can be described as the most tech-savvy and social generation in history. Their affinity for technology has shaped the way in which they shop, interact with brands and the decisions they make about...
by pm-admin | Dec 8, 2021 | Uncategorized
In today’s omnichannel world of texts, chats, posts, and tweets; consumers increasingly want to interact with businesses the same way they connect with their family and friends. Messenger apps are taking the lead as preferred communication channels today – the...
by pm-admin | Nov 17, 2021 | Uncategorized
Personalisation is a big deal in marketing and advertising; and although it’s not a new technique, recent technology advances have meant smarter applications and greater opportunities in which to apply it. It’s an approach to customer engagement that...
by pm-admin | Nov 17, 2021 | Uncategorized
In Dec 2019 a novel pathogen emerged, and within weeks, led to the emergence of the biggest global health crises seen to date. For the media sector, the virus brought both opportunities and challenges, with mass media becoming the major source of information. ...
