The Future Workforce

The Future Workforce

Now, more than ever, organizations must focus attention on those areas that can thrive in a post-COVID-19 world.   Implementations will differ for each organization, but they should be based on the following foundations: to protect and empower your people, serve your...
Connecting Digital & Physical Retail

Connecting Digital & Physical Retail

Today, the consumer path to purchase is as complex as ever. Shifting consumer attitudes and multiple connected devices create a chaotic reality.   Having a digital platform is essential to ensure your brand is considered in the path to purchase and critical to winning...
Consumer Saving & Spending Trends 2020

Consumer Saving & Spending Trends 2020

How Covid-19 Impacted Consumers Financially   The global pandemic presented more than just health concerns for the average South African; with more than 83% having been negatively impacted financially – livelihood has largely been the bigger threat for many.  ...
Starting A Movement For Social Change

Starting A Movement For Social Change

‘A social movement is a conscious, collective, organized attempt to bring about or resist large-scale change in the social order by non-institutionalized means.’ – Wilson’s (1971: 8)   We took a look at what factors contribute to the creation of a...
The Transition from LSM to SEM

The Transition from LSM to SEM

There has been a lot of talk in the industry regarding the relevance of LSMs (Living Standard Measure). Kantar TNS was approached by the industry to develop a new socio economic segmentation system to better reflect the South African landscape.    Developed by Neil...