by pm-admin | Mar 7, 2022 | Uncategorized
The Generation that has never been offline… Born between 1996 and 2011, Gen Z have amassed enormous spend power in recent years; yet is one of the most challenging generational cohorts to reach. Known as digital natives, Gen Zers are more progressive and...
by pm-admin | Dec 8, 2021 | Uncategorized
Today, the consumer path to purchase is as complex as ever. Shifting consumer attitudes and multiple connected devices create a chaotic reality. Having a digital platform is essential to ensure your brand is considered in the path to purchase and critical to winning...
by pm-admin | Dec 8, 2021 | Uncategorized
How Covid-19 Impacted Consumers Financially The global pandemic presented more than just health concerns for the average South African; with more than 83% having been negatively impacted financially – livelihood has largely been the bigger threat for many. ...
by pm-admin | Dec 8, 2021 | Uncategorized
‘A social movement is a conscious, collective, organized attempt to bring about or resist large-scale change in the social order by non-institutionalized means.’ – Wilson’s (1971: 8) We took a look at what factors contribute to the creation of a...
by pm-admin | Dec 8, 2021 | Uncategorized
Growth in the beauty sector is said to be down to the ‘selfie’ generation, with today’s consumers increasingly looking to visual social media platforms like YouTube and Instagram for beauty inspiration. Unsurprisingly, beauty brands are turning away from traditional...
by pm-admin | Dec 8, 2021 | Uncategorized
COVID-19 has permanently changed consumer behaviour. Accenture research shows that 95% of consumers are making significant and lasting changes to how they live, work and shop. The retail industry felt the effects of COVID-19 more than most; retail is a hugely...
