The Transition from LSM to SEM

The Transition from LSM to SEM

There has been a lot of talk in the industry regarding the relevance of LSMs (Living Standard Measure). Kantar TNS was approached by the industry to develop a new socio economic segmentation system to better reflect the South African landscape.    Developed by Neil...
Shopper Trends & Behaviour – August 2021

Shopper Trends & Behaviour – August 2021

COVID-19 has permanently changed consumer behaviour.   Accenture research shows that 95% of consumers are making significant and lasting changes to how they live, work and shop.   The retail industry felt the effects of COVID-19 more than most; retail is a hugely...
Marketing Investment Trends

Marketing Investment Trends

In 2020, we can see the massive impact that digital marketing has had over the last decade. Looking at advertising alone, predictions show how the duopoly of Facebook and Google dominate paid media investments online, although offline media buys remain important for...
Enhancing Virtual Engagement

Enhancing Virtual Engagement

“Attendee engagement is the most critical component of every event—live or virtual,” says Adam Sloyer, CEO of Sequence Events, NY   Life as we know it has changed; new disruptive technology has been put in front of consumers and clients,changing the way we...
Marketing to Millenials 2020

Marketing to Millenials 2020

Millennials were born between the early 1980s and the 2000s, and can be described as the most tech-savvy and social generation in history.   Their affinity for technology has shaped the way in which they shop, interact with brands and the decisions they make about...
WhatsApp for Business

WhatsApp for Business

In today’s omnichannel world of texts, chats, posts, and tweets; consumers increasingly want to interact with businesses the same way they connect with their family and friends.   Messenger apps are taking the lead as preferred communication channels today – the...