by Greer Hogarth | Mar 18, 2022 | Uncategorized
Content marketing is an essential step in reaching your target audience and growing your business. Simply put; content marketing is the creation and distribution of valuable content to attract and retain a desired audience.In 2022 your focus should be geared towards...
by Greer Hogarth | Mar 7, 2022 | Uncategorized
The Generation that has never been offline… Born between 1996 and 2011, Gen Z have amassed enormous spend power in recent years; yet is one of the most challenging generational cohorts to reach. Known as digital natives, Gen Zers are more progressive and...
by Greer Hogarth | Dec 8, 2021 | Uncategorized
Today, the consumer path to purchase is as complex as ever. Shifting consumer attitudes and multiple connected devices create a chaotic reality. Having a digital platform is essential to ensure your brand is considered in the path to purchase and critical to winning...
by Greer Hogarth | Dec 8, 2021 | Uncategorized
How Covid-19 Impacted Consumers Financially The global pandemic presented more than just health concerns for the average South African; with more than 83% having been negatively impacted financially – livelihood has largely been the bigger threat for many. ...
by Greer Hogarth | Dec 8, 2021 | Uncategorized
‘A social movement is a conscious, collective, organized attempt to bring about or resist large-scale change in the social order by non-institutionalized means.’ – Wilson’s (1971: 8) We took a look at what factors contribute to the creation of a...
