Growth in the beauty sector is said to be down to the ‘selfie’ generation, with today’s consumers increasingly looking to visual social media platforms like YouTube and Instagram for beauty inspiration.   Unsurprisingly, beauty brands are turning away from traditional...

Retailers need to rapidly distinguish customer behaviour myths from the new realities, and adapt their strategies to meet changing consumer needs and add value.

In 2020, we can see the massive impact that digital marketing has had over the last decade. Looking at advertising alone, predictions show how the duopoly of Facebook and Google dominate paid media investments online, although offline media buys remain important for...