‘A social movement is a conscious, collective, organized attempt to bring about or resist large-scale change in the social order by non-institutionalized means.’ - Wilson's (1971: 8)   We took a look at what factors contribute to the creation of a successful movement...

Growth in the beauty sector is said to be down to the ‘selfie’ generation, with today’s consumers increasingly looking to visual social media platforms like YouTube and Instagram for beauty inspiration.   Unsurprisingly, beauty brands are turning away from traditional...

Retailers need to rapidly distinguish customer behaviour myths from the new realities, and adapt their strategies to meet changing consumer needs and add value.