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Era of Brand

Era of Brand

Era of Brand South Africa is entering an Era of Brand where consumer behaviors are increasingly shaped by values rather than loyalty. Modern consumers prioritize quality and affordability, leading many to shift between brands. Younger, tech-savvy shoppers, in...

The Retail Media Revolution

The Retail Media Revolution

The Retail Media Revolution Retail Media Networks (RMNs) are reshaping how brands connect with consumers, offering unparalleled opportunities for growth, personalization, and innovation. This document delves into the transformative potential of RMNs, highlighting key...