by Greer Hogarth | Mar 18, 2022 | Uncategorized
Content marketing is an essential step in reaching your target audience and growing your business. Simply put; content marketing is the creation and distribution of valuable content to attract and retain a desired audience.In 2022 your focus should be geared towards...
by Greer Hogarth | Mar 7, 2022 | Uncategorized
The Generation that has never been offline… Born between 1996 and 2011, Gen Z have amassed enormous spend power in recent years; yet is one of the most challenging generational cohorts to reach. Known as digital natives, Gen Zers are more progressive and...
by Greer Hogarth | Dec 8, 2021 | Uncategorized
Today, the consumer path to purchase is as complex as ever. Shifting consumer attitudes and multiple connected devices create a chaotic reality. Having a digital platform is essential to ensure your brand is considered in the path to purchase and critical to winning...
by Greer Hogarth | Dec 8, 2021 | Uncategorized
How Covid-19 Impacted Consumers Financially The global pandemic presented more than just health concerns for the average South African; with more than 83% having been negatively impacted financially – livelihood has largely been the bigger threat for many. ...
by Greer Hogarth | Dec 8, 2021 | Uncategorized
‘A social movement is a conscious, collective, organized attempt to bring about or resist large-scale change in the social order by non-institutionalized means.’ – Wilson’s (1971: 8) We took a look at what factors contribute to the creation of a...
by Greer Hogarth | Dec 8, 2021 | Uncategorized
Growth in the beauty sector is said to be down to the ‘selfie’ generation, with today’s consumers increasingly looking to visual social media platforms like YouTube and Instagram for beauty inspiration. Unsurprisingly, beauty brands are turning away from traditional...
