Beyond Demographics

by Raymond | Mar 4, 2026 | Uncategorized

Click Here Beyond the Demographics This presentation explores how marketers can move beyond traditional demographic targeting to better understand South African consumers. In a diverse and economically complex market, age, gender, and income alone do not fully explain...

Black Friday 2025

by Raymond | Dec 18, 2025 | Uncategorized

Click Here Black Friday 2025 Black Friday in South Africa is no longer a one-day sales event. It has become a digitally led, month-long retail moment that reveals how consumers are shopping, spending and engaging with brands in real time. This analysis breaks down...

AI Update

by Raymond | Oct 9, 2025 | Uncategorized

Click Here Planit AI Update AI is transforming how brands are discovered and perceived. The media ecosystem is evolving fast.What does this mean for your brand? Multimodal & Omnichannel: Text, image, and video across social platforms, YouTube, LinkedIn, and...

TV Viewing Landscape

by Raymond | Sep 5, 2025 | Uncategorized

Click Here TV Viewing Landscape With TV viewership shifting and digital platforms gaining ground, understanding where audiences are—and how they engage—is key.We’ve unpacked the latest insights from our August 2025 update. Here’s what you need to know about how South...

Leaning into Business Growth

by Raymond | Jun 4, 2025 | Uncategorized

Click Here Leaning into Business Growth We unpack how brands can shift from chasing metrics to driving meaningful business outcomes. Learn how to align marketing with sales, partner with finance for smarter testing, and build strategies rooted in salience,...