WhatsApp for Business

WhatsApp for Business

In today’s omnichannel world of texts, chats, posts, and tweets; consumers increasingly want to interact with businesses the same way they connect with their family and friends.   Messenger apps are taking the lead as preferred communication channels today – the...
Brand Personalisation At Scale

Brand Personalisation At Scale

Personalisation is a big deal in marketing and advertising; and although it’s not a new technique, recent technology advances have meant smarter applications and greater opportunities in which to apply it.   It’s an approach to customer engagement that...
Media & Marketing Outlook 2021

Media & Marketing Outlook 2021

In Dec 2019 a novel pathogen emerged, and within weeks, led to the emergence of the biggest global health crises seen to date.   For the media sector, the virus brought both opportunities and challenges, with mass media becoming the major source of information.  ...