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Now, more than ever, organizations must focus attention on those areas that can thrive in a post-COVID-19 world. Implementations will differ for each organization, but they should be based on the following foundations: to protect and empower your people, serve your...
Today, the consumer path to purchase is as complex as ever. Shifting consumer attitudes and multiple connected devices create a chaotic reality. Having a digital platform is essential to ensure your brand is considered in the path to purchase and critical to winning...
We took a look at how the savvy South African adapted their saving, spending and shopping habits in order to make ends meet in 2020.
‘A social movement is a conscious, collective, organized attempt to bring about or resist large-scale change in the social order by non-institutionalized means.’ - Wilson's (1971: 8) We took a look at what factors contribute to the creation of a successful movement...
Growth in the beauty sector is said to be down to the ‘selfie’ generation, with today’s consumers increasingly looking to visual social media platforms like YouTube and Instagram for beauty inspiration. Unsurprisingly, beauty brands are turning away from traditional...
There has been a lot of talk in the industry regarding the relevance of LSMs (Living Standard Measure). Kantar TNS was approached by the industry to develop a new socio economic segmentation system to better reflect the South African landscape. Developed by Neil...
Retailers need to rapidly distinguish customer behaviour myths from the new realities, and adapt their strategies to meet changing consumer needs and add value.
In 2020, we can see the massive impact that digital marketing has had over the last decade. Looking at advertising alone, predictions show how the duopoly of Facebook and Google dominate paid media investments online, although offline media buys remain important for...
Life as we know it has changed; new disruptive technology has been put in front of consumers and clients,changing the way we interact with the world, in everything from hard assets, to financial and personal life; down to events and experiences.
Millennials were born between the early 1980s and the 2000s, and can be described as the most tech-savvy and social generation in history. Their affinity for technology has shaped the way in which they shop, interact with brands and the decisions they make about...