TV Viewing Landscape With TV viewership shifting and digital platforms gaining ground, understanding where audiences are—and how they engage—is key.We’ve unpacked the latest insights from our August 2025 update. Here’s what you need to know about how South Africans...

Leaning into Business Growth We unpack how brands can shift from chasing metrics to driving meaningful business outcomes. Learn how to align marketing with sales, partner with finance for smarter testing, and build strategies rooted in salience, distinctiveness, and...

Spend Trend 2025 The Spend Trend 2025 by Visa & Discovery Bank report explores the evolving landscape of consumer spending and payment behavior across key markets. As digital becomes the new default, this comprehensive analysis uncovers the drivers behind the...