Black Friday 2025
Black Friday in South Africa is no longer a one-day sales event. It has become a digitally led, month-long retail moment that reveals how consumers are shopping, spending and engaging with brands in real time.
This analysis breaks down what actually happened across Black Friday and Black November, combining local performance data with global benchmarks to highlight the behaviours, platforms and executions that stood out. From high-value online purchases to brands delivering seamless, tech-driven experiences, the insights show what it now takes to win during the biggest retail moment of the year.