The Generation that has never been offline…
Born between 1996 and 2011, Gen Z have amassed enormous spend power in recent years; yet is one of the most challenging generational cohorts to reach. Known as digital natives, Gen Zers are more progressive and inclusive, more racially and ethnically diverse, and more demanding of brands’ authenticity and transparency.
Connecting with this audience begins with understanding their distinct personal interests, online behaviours and social preferences.