Planit AI Update AI is transforming how brands are discovered and perceived. The media ecosystem is evolving fast.What does this mean for your brand? Multimodal & Omnichannel: Text, image, and video across social platforms, YouTube, LinkedIn, and forums. Brand...

TV Viewing Landscape With TV viewership shifting and digital platforms gaining ground, understanding where audiences are—and how they engage—is key.We’ve unpacked the latest insights from our August 2025 update. Here’s what you need to know about how South Africans...

Leaning into Business Growth We unpack how brands can shift from chasing metrics to driving meaningful business outcomes. Learn how to align marketing with sales, partner with finance for smarter testing, and build strategies rooted in salience, distinctiveness, and...