In today’s omnichannel world of texts, chats, posts, and tweets; consumers increasingly want to interact with businesses the same way they connect with their family and friends.
Messenger apps are taking the lead as preferred communication channels today – the number of worldwide WhatsApp users in 2021 has reached 2 billion across 180 countries.
The platform is not only the most popular messaging app in the world but also the messaging market leader in 133 countries — outperforming competitors Facebook Messenger and WeChat.
We took a look at the benefits of WhatsApp Business, and how brands in the food services category made innovative use of the brand-to-consumer engagement platform.